Planning

Meet with clients to discuss and plan the editorial and visual direction.
Select and sequence images.
Recommend systems that organize and bridge the content.
Calculate and adjust word, image and page counts.
Supply image quality guidelines.
Provide guidance for the editorial content, style and process.
Keep track of art and copy.
Create a detailed schedule.
Send deadline reminders.
Manage the budget.

Design

Propose design ideas and options.
Suggest a trim size that is best for the relationships of art and text.
Investigate typefaces.
Create page layouts and grids.
Design sample spreads of all sections.
Compose detailed specifications and style sheets for typesetting.
Design the interior.
Design jackets and covers.
Select paper and binding materials.

Production

Oversee printers, typesetters, copy editors, photographers, cartographers.
Consider the best printing techniques based on printers’ recommendations.
Create printing specifications and obtain printing estimates.
Review pre-press proofs.
Go on press domestically and internationally.